SILKS THAT SING TALES OF HERITAGE, LEGACY, AND EXCELLENCEThe journey that started with the vision of becoming the pioneer in silks has now reached the destination of being a name synonymous with eternal style. Pashudh's story is not just that of a brand; it's the history of a silk-weaving community.
A visionary who embarked on his life's voyage as a weaver, Kanchi K Ethirajulu, made the transition to being a designer in 1920. Subsequently, he started handling multiple weaving looms, and the family business flourished. Kanchi K Ethriajalu passed on the knowledge to his son, KKE Venkatachalam. K.K.E. Venkatachalam during the 1940s, developed a piping technique that allowed him to create simple designs on each sari created. Introducing the mechanical jacquard and many such innovations in the field of handlooms enabled us to gain a stronghold in the business world. In 1976, K.V.Kumar brought about a radical change in designing handloom and expanded his designing and weaving to many villages around Arani. He set a high standard for the silk sarees that are manufactured at Arani, at the time when Arani was known for only simple designs. Our foundation was K. V. Kumar Silks, Headed by Mr. KV Kumar and efficiently managed by his sons K. K. Rajkumar and K.K. Suresh Kumar, under his guidance and blessings, With a focus on B2B sales, wherein the world-renowned Kanjivaram silk sarees created were sold directly to retailers. The expertise of our weavers who are masters in the handwoven techniques and solid infrastructure assisted by technology enables us to produce top-quality Kanjivaram silk sarees.
Ms Jeevitha Rajkumar, our CEO, and Ms Vinodhini Suresh, our CMD, during 2017, wanted to enter the B2C market, which gave birth to Pashudh. Established in Arani, a quaint little town in the Tiruvannamalai district, Tamil Nadu, Pashudh prides itself on creating a strong digital presence, delivering magnificent Kanjivaram silk sarees globally.
Upholding a design philosophy that adapts heritage Kanjivaram silk weaves to suit the sensibilities of modern women, Pashudh offers a wide variety of silk sarees that you can flaunt on all kinds of occasions, right from casual to elite. Lending the love of the craft a personal touch, our Managing Directors themselves contribute their insights while designing the sarees. This results in each Pashudh saree exemplifying the virtues of contemporary design, ultimate precision, exceptional quality, and optimum comfort.
With a great legacy comes great responsibility. The weavers' community that forms the backbone of Pashudh's path to success comprises about 750 people, all of whom live and breathe silk sarees. The organization is focused on equipping them with technological advancements, education, and anything else necessary to aid in their evolution into a self-sustaining and thriving community of weavers.