About Us

SILKS THAT SING TALES OF HERITAGE, LEGACY, AND EXCELLENCE

The journey that started with the vision of becoming the pioneer in silks has now reached the destination of being a name synonymous with eternal style. Pashudh's story is not just that of a brand; it's the history of a silk-weaving community.

 


CONTEMPORARY TRENDS FOR THE NEW-AGE WOMAN, REINFORCED ON ANCESTRAL SKILL.

Since 1920

Before Pashudh became a brand, it began as a loom in Arani, the heart of time-honoured Kanjivaram silk weaving. In 1920, Kanchi K. Ethirajulu transitioned from weaver to designer and laid the foundation for what would become five generations of Kanjivaram craftsmanship.

In the 1940s, his son, K.K.E. Venkatachalam, refined a distinctive piping technique that gave every saree its own quiet signature — a detail that still lives on in the weaves we create today.

By 1976, K.V. Kumar had carried this legacy across the villages of Arani, setting a new benchmark for pure silk sarees in the region. His sons, K.K. Rajkumar and K.K. Suresh Kumar, strengthened that legacy and built a name trusted by retailers across India.

In 2017, fourth-generation custodians Jeevitha Rajkumar and Vinodhini Suresh brought this heritage closer to women everywhere. Pashudh was not born as a new beginning, but as the natural continuation of an old legacy — one that was always meant to be worn, cherished, and passed on.

Five generations. One loom. Arani, since 1920.

DESIGNS THAT EXEMPLIFY PASSION, KNOWLEDGE, AND FINESSE.

Upholding a design philosophy that adapts heritage Kanjivaram silk weaves to suit the sensibilities of modern women, Pashudh offers a wide variety of silk sarees that you can flaunt on all kinds of occasions, right from casual to elite. Lending the love of the craft a personal touch, our Managing Directors themselves contribute their insights while designing the sarees. This results in each Pashudh saree exemplifying the virtues of contemporary design, ultimate precision, exceptional quality, and optimum comfort.


EMPOWERING THE COMMUNITY, SUSTAINING THE ART, AND MAKING A MARK IN HISTORY.

With a great legacy comes great responsibility. The weavers' community that forms the backbone of Pashudh's path to success comprises about 750 people, all of whom live and breathe silk sarees. The organization is focused on equipping them with technological advancements, education, and anything else necessary to aid in their evolution into a self-sustaining and thriving community of weavers.

HERITAGE TRANSCENDING TO ETERNAL STYLE.
Pashudh aspires to present the magic of our looms before the world, with a level of finesse and elegance that has never been seen before. Furthermore, we wish to communicate our love for weaving silk sarees and our legacy through our products. One day, we hope the global community would think of Pashudh every time they think of silk sarees.